There's no there there -- yet.
Wetsuit pioneer Jack O'Neill's 1959 Surf Shop was the startup of its day. The 500-square-foot spot adjacent to Cowell Beach in Santa Cruz, where he once sold "thermal barrier" suits, was declared a California Point of Historical Interest last month. The building no longer stands and, so far, the space remains a memory.
Santa Cruz city leaders are asking folks for photos and information to be included in an "interpretive signage project" to mark this bit of surf history in the Central California town. (Send info to firstname.lastname@example.org.)
"What started out as a way to catch as many waves as possible has turned into a life I could not have even dreamed up," O'Neill said in a statement. O'Neil stilll lives in Santa Cruz and marks 60 years in the business. (He started a shop in 1952 in San Francisco).