Anyone who has ever longed for more expressive ears, your moment has arrived: This week the Japanese company Neurowear has made Necomimi -- its plush, mind-reading cat ears -- available in the U.S.
Using electroencephalography (EEG), the same technology doctors use to detect seizures and measure brain activity, the company has created a pair of plush catlike ears that are supposed to respond to the wearer's mood -- drooping when you are lost in thought, perking up when you are concentrating.
The ears, launched at Comic-Con (of course) will retail in the U.S. for $99.
Necomimi were created by a Japanese creative design firm that was exploring how people will communicate in the future.
The firm created a prototype of the ears and posted a video of how they might work in real life on YouTube in March 2011. The video quickly went viral and has been watched more than 2 million times.
"We've been working on putting a real product together ever since," said Tansy Brook, a representative of Neurosky, the company that provided the mind-reading technology.