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Viacom and DirecTV continue to spar

July 13, 2012|By Joe Flint

Meanwhile, the war of words continues. Viacom has been bombarding the airwaves and newspapers with ads critical of DirecTV and encouraging its subscribers to switch to other distributors. It even made an ad spoofing DirecTV's popular commercials about what happens if you don't have its service (see above).

DirecTV is countering with its own campaign about how it is trying to draw a line in the sand on rising programming costs with Viacom, as well launching new ads promoting itself versus rival satellite broadcaster Dish, which has been very aggressive in trying to woo new subscribers.

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