Future infant geniuses will have to seek their smarts elsewhere now that the company behind Your Baby Can Read – instructional videos for the diaper set – is going out of business.
For years, Your Baby Can targeted parents hoping to get their little ones an early start on literacy, eventually selling tens of thousands of educational videos.
But many were skeptical of the company’s tactics, publicly challenging the practice of exposing young children to videos through class action lawsuits and a "Today Show" investigation in 2010.
“Regretfully, the cost of fighting recent legal issues has left us with no option but to cease business operations,” the company said in a statement on its website. “While we vehemently deny any wrongdoing, and strongly believe in our products, the fight has drained our resources to the point where we can no longer continue operating.”