In true Kardashian spirit, Kim Kardashian and Kanye West christened the reality starlet’s newest family-owned boutique with a hefty dose of PDA.
That's "public display of affection" and "profound desire for attention."
After hopping out of Kim’s black Rolls-Royce, the couple strolled into the Melrose Avenue Dash store holding hands and periodically hugging as fans crowded 'round for the grand opening fete Friday, E! Online reports.
(Later, Kim received a parking ticket for leaving her luxe vehicle in a red zone.)
"Dash LA opens today on Melrose!!!" she tweeted prior to the event. "I'm so excited! We've worked so hard to get this going! Can't wait for you all to see it!"
New mommy Kourtney Kardashian added: “Wow! Thanks to everyone who showed up today!! #DashLA.”
The West Hollywood location is the fourth in the Kardashians' Dash chain. The New York City store often attracts long lines (and shoppers who tend to elbow through) in SoHo, and the Miami store was heavily featured in Kardashi-spinoff “Kourtney and Khloe Take Miami.”