"Yahoo has tapped another Wisconsin native to lead the Internet company," a widely reprinted Associated Press report from Mayer's hometown of Wausau begins.
By the second paragraph the writer notes that Mayer graduated from Wausau West High, and is the second Wisconsin woman to try to revive Yahoo. Carol Bartz, CEO of Yahoo from 2009 to September 2011, grew up in a farm near Alma in western Wisconsin.
The Milwaukee radio station 88.9 began its coverage with, "Are you aware that the #20 employee of Google is a Wisconsin native? Did you also [know] that this native was also named one of 50 of the world's most powerful women in business last year, and she is under the age 40?"
The Wisconsinites pride in Mayer's big career move is also in full effect on Twitter.
Lori Richards, a vice president at Mueller Communications and "lover of all things Milwaukee," tweeted: "Following the awe-inspiring career of MarissaMayer- #Wisconsin girl, corporate star, and now mom. When she writes a book, I'll buy it ;)"
And Matthew Sean Hogan wrote: "Marissa Mayer, employee 20 at Google and Wisconsin native, is the new Yahoo! CEO. I am so nerdedly excited for this its almost sad. Almost."
All the Wisconsin love got to be a bit much for Matt Wild, city editor for the Milwaukee AV Club.
"Okay, I got it. Marissa Mayer is from Wisconsin. It's neat. Please stop now," he wrote.
But the good news is that Mayer still has love for Wisconsin.
In a March interview at the 92nd Street Y in New York for its Captains of Industry series, she talks warmly about her childhood in the town of Wasau, the fifth largest city in Wisconsin.
"I had a really wonderful and convenient childhood," she said. "[The town] was big enough that we had amazing opportunites. We had a world-class ballet school there in town, ice skating lessons, brownies, a wonderful debate team. It was just a really great thing."
[For the Record, 11:45 a.m., July 18: The AP story said Marissa Mayer graduated from Wausau High East. In fact, she graduated from Wausau High West.]