Starting next month, Virgin America's in-flight crew members will sport a new look.
The airline, which turns 5 on Aug. 8, plans to roll out new uniforms designed by Banana Republic, with creative input gleaned from a design competition and suggestions from flight crew members too. The buzzwords designers use in describing the wardrobe change: "utility chic." (Here's a photo gallery of the new look.)
The new uniforms are combinations of red, white and black. For women, that means replacing the current black skirts or trousers and white shirts. Women have 13 styles to choose from, including a black shirt dress, black pencil skirt, red trench coat or leather jacket. Men have nine options.
Flight crews had a say in the new look too. Among the recommendations were adding Spandex to material for comfort and more fitted shirts for a better look.