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Lady Gaga is sued over deal to make a doll in her likeness

July 25, 2012|By Dalina Castellanos

Looks like Bratz Dolls won’t be sporting a meat dress any time soon.

A New York judge denied a request Wednesday by the dolls' makers to immediately order pop star Lady Gaga and her handlers to authorize production of the dolls.

MGA Entertainment Inc., which produces Bratz Dolls, filed the order Tuesday, saying it signed a deal with and paid a $1-million advance to Bravado International -- the company that handles Gaga’s entertainment merchandising -- to make a doll in her likeness.

The toy company said Gaga’s reluctance to approve the final doll designs is keeping millions in expected revenue from the fall shopping season and holding up orders from 10 countries. MGA is seeking more than $10 million in damages.

According to MGA's complaint, the dolls were going to feature the Mother Monster’s (as Gaga’s fans call her) eccentric costumes and a chip that would play snippets of her hits.

The documents contain an email from Bobby Campbell, an executive at Gaga’s management company, Atom Factory, saying “she loves them and we only need to make a few tweaks as we get into sculpting.”

The email goes on to request a “supermodel” facial structure -- “Think a prettier version of [Lady] Gaga.” – and removable heads – “we would like to see options with and without a bloody stump for comparison.”

MGA says the singer's representatives were uncoopoerative with the plan while she went on a world tour and wanted to keep the dolls from hitting the shelves until the releae of her next album in 2013.

A spokesman for Bravado said the claims are “meritless and we will vigorously defend ourselves in court.”

The judge scheduled a hearing Aug. 29 to consider whether to authorize the dolls’ production.

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