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First Look: Katy Perry joins Popchips as its face, an investor

July 25, 2012|By Matt Donnelly
  • Katy Perry is the new face of Pop Chips. Perry discovered the snack in a hotel minibar and now is a spokeswoman for and an investor in the company.
Katy Perry is the new face of Pop Chips. Perry discovered the snack in a hotel… (Pop Chips )

Katy Perry has yet another part to her: a new investment and endorsement deal with snack company Popchips.

The singer and 3D-concert-film star joins Ashton Kutcher with a stake in the company that counts folks such as Jennifer Hudson as fans. And it all started with a tweet.

Promoting the aforementioned movie "Part of Me," Perry had a late-night craving and came across a bag of the treats in her hotel minibar.

"I read the back of the label and saw that it was a healthier choice. I was hooked after my first bite! When I discover something good, I want to share it with everyone I know, so I tweeted about it," she said in a statement to the Ministry.

In addition to her slice of the Popchips pie, she'll serve as a brand ambassador in an ad campaign to debut this fall. 

We'd guess she's a welcome new face to the product. In May, Kutcher's campaign featured a series of goofy faux dating videos. Critics aimed at one particular character, Raj, for whom Kutcher sported brown-face makeup. 

What do you think of Katy's tasty new gig? Tell us in the comments.  


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