Haven’t gotten used to J.C. Penney’s “Best Price” system yet? Don’t worry. It’ll change again soon.
Starting Aug. 1 the struggling retail company will bring back clearance sales and eliminate one of the three pricing tiers it introduced in February.
The company introduced the three-tier pricing with the backing of new Chief Executive Ron Johnson, confusing many customers who were accustomed to seeing ads for Penney’s 590 annual sales.
Johnson’s approach called for lower everyday prices, monthlong sales and periodic sales events.
Penney is maintaining its “Every Day” low prices that are consistently 40% lower than regular prices. Items marked “Best Price” will now be under “Clearance,” and “Month Long” deals will cease to be.