With its perforated aluminum gates, wide glass storefront and converted shipping containers painted a bright pink, the new Venice pop-up store from Ilan Dei Studio is scheduled to open Saturday with a blend of indoor-outdoor living, sustainability and classic California modernism.
Dei, whose studio designs and fabricates furniture and lighting as well as restaurant and store interiors, said the project represents an opportunity to experiment with retail.
“The model of our studio is design/build," he said. "For me, design comes only from real experience with prototypes. I felt it was important to experiment in real scale to give exposure to our brand of furniture. What better than to experiment with our own model?”
Composed of a series of intersecting shipping containers, the pop-up store is rooted in the California indoor-outdoor lifestyle. Separate rooms surround an outdoor deck.