Just in time for the London Olympics, McDonald’s is kicking off a promotion that focuses not on quarter-pounders and caramel frappes but instead on “favorites under 400 calories.”
The chain has been getting grief for being one of the main sponsors of the games – something about a fast food giant whose products are often linked to obesity backing an event featuring the fittest, most health-conscious humans alive.
McDonald’s new menu platform may dial back some of those concerns. The chain plans to make nutritional information front in center in stores, isolating options such as 15-calorie apple slices, 280-calorie chicken McNuggets and 340-calorie Oreo McFlurries so that they’re more noticeable to customers in stores and drive-throughs.
The hope is to “help customers understand how their choices fit within their daily recommended calorie needs, particularly with portion sizing and eating in moderation,” said Cindy Goody, senior director of nutrition for McDonald’s USA.