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Apple won't have to buy ads saying Samsung didn't copy, for now

July 27, 2012|By Salvador Rodriguez
  • A London court decided to delay the requirement that Apple pay for advertisements in British newspapers saying Samsung did not copy its devices.
A London court decided to delay the requirement that Apple pay for advertisements… (Kimihiro Hoshino / AFP/GettyImages )

A London court decided this week to delay forcing Apple to buy advertisements and post online notices saying Samsung did not copy its products.

In what has been a wacky patent infringement case, a British court ruled this month that Samsung's Galaxy tablets and phones did not infringe on Apple design patents for the iPhone and iPad because Samsung's devices weren't as cool.

Though that was an embarrassing victory for Samsung, it resulted in what may be an even more embarrassing defeat for Apple.

Last week a judge ordered that Apple would have to pay for advertisements in various British newspapers to alert consumers that Samsung's products didn't copy those of the Cupertino, Calif., tech company. Apple was also required to post the notice on its U.K. website and leave it up for six months.

But now it appears that any such notice will be delayed for at least the next couple of months: Apple is appealing the ruling, and the court won't hear the argument until October.

That gives the two companies a chance to focus on one of their other patent infringement cases, which starts in the U.S. next Monday.

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