Apple may have sold 17 million iPads in the last quarter, but its share of the tablet market has slipped significantly in the last year, according to a new report from Frank N. Magid Associates, a research-based consulting firm in New York.
In a recent survey of 4,734 cellphone and smartphone owners, Magid found that 50% of people with a tablet have an iPad. That doesn't sound so bad until you consider that previously that number had been more like 72%.
The slack was taken up by Amazon's Kindle Fire, which has jumped from zero to a 22% share of the market since it launced in fall 2011, Tom Godfrey, executive director of mobile strategy for Magid, said in an interview with the Los Angeles Times. "That's what made up the difference," he said.
Keep in mind, the Amazon Kindle sells for $199, while the iPad 2 starts at $399 and the new iPad starts at $499.