The ingredients: Eight new upscale recipes including herb and citrus-marinated white meat chicken and fire-roasted corn salsa. A Venezuelan chef with a "Top Chef" pedigree, whose creations each bear her signature. A "like it or your money back" guarantee.
Sounds like something Chipotle might be behind. Instead, it's the doing of Mexican-style fast-food mega-chain Taco Bell -- a brand that's undergone a recent rebirth.
On July 5, the Irvine-based company is scheduled to roll out its new Cantina Bell menu, which features items such as the Cantina Burrito Bowl, nationwide. The offerings, all with suggested prices under $5, were developed since October 2010 by Lorena Garcia, a chef featured on NBC's "America’s Next Great Restaurant" and slated for Bravo’s upcoming "Top Chef Masters."
It's an "industry-changing partnership," according to Taco Bell, which will offer customers their money back if they're less than wowed. The company, a subsidiary of KFC owner Yum! Brands, is set to begin introducing advertisements for the food as it prepares to launch it in its nearly 5,600 North American restaurants.