Elvis is coming back from the dead, thanks to some digital wizardry.
Digital Domain Media Group, the Academy Award-winning studio that created visual effects for the "Transformers" films and "Tron: Legacy," has signed an agreement with CORE Media Group to jointly develop and produce a series of "virtual" Elvis Presley likenesses for a range of entertainment projects, including appearances in shows and film and TV productions.
Digital Domain, which has studios in Los Angeles, London, Vancouver, Canada, and other cities, created the computer-generated likeness of late rap artist Tupac Shakur for Dr. Dre's recent show at the Coachella Valley Music Festival.
CORE Media Group, a portfolio company of Apollo Global Management, owns the license rights to Presley, Muhammad Ali, and other famous figures and brands.
"This is a new and exciting way to bring the magic and music of Elvis Presley to life," said Jack Soden, chief executive of Elvis Presley Enterprises, a division of CORE Media Group. "The high level of quality entertainment that both CORE Media Group and Digital Domain deliver gives us great confidence that these projects will help continue the growth of Elvis' rich legacy all over the world."