"It's a postmodern truism," Dery writes in a piece called "Shoah Business," about the commercialism of the Holocaust, "that representations — photos, moving images, digital renderings, theme-park simulations — are displacing experience and historical memory." So what do we do about it? One answer comes at the end of the essay, when Dery describes a video installation of people eating in the cafeteria at Auschwitz, a building where inmates were once "registered, robbed, tattooed, shaved, disinfected, and dressed in the familiar striped pajamas … a 'humiliating baptism into the kingdom of death.'"
This juxtaposition of gluttony and mass genocide is striking, but Dery pushes even further, subverting our judgments, and his own. "Watching their videos," he writes, "we wonder what sort of human can eat lunch in a death camp? … In a creepy, deeply disorienting turnaround, we suddenly find ourselves face-to-face with our inner Nazis, the side of us that reassures us that the difference between us and the unfeeling creatures chowing down in a death-camp cafeteria is that they are somehow less than human."