Chinese artist-activist Ai Weiwei may be still under house arrest by Chinese authorities, but the march toward the film documenting his art and actions continues.
A Sundance Jury Prize-winner at this year's festival, "Ai Weiwei: Never Sorry" opens in New York on July 27, and a recently released trailer showcases the movie's mix of fly-on-the-wall storytelling and talking head interviews under the direction of freelance journalist and first-time filmmaker Alison Klayman.
The trailer opens on a viral-video-friendly note in featuring one of the artist's cats pulling off the exceptional trick of opening a closed door. The remainder of the spot draws a parallel with Ai's own efforts in questioning his home country's actions through his provocative art.
As part of the ramp-up toward the release, the film's producers have launched a campaign on social networks with the hashtag #RaiseYourFinger, inviting fans of the artist to submit photographs of themselves giving a middle-finger salute to symbols of injustice, an homage to one of Ai's pieces that included photos of the artist giving the bird to Beijing's Tiananmen Square and Olympic stadium.