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Lance Armstrong's sponsors have not bailed despite doping allegations

June 15, 2012|By Melissa Rohlin
  • Lance Armstrong training.
Lance Armstrong training. (Nathalie Magniez / Getty…)

Lance Armstrong's reputation is in jeopardy but it appears as though his wallet isn't taking too big of a hit.

The U.S. Anti-Doping Agency has brought formal doping charges against Armstrong, a seven-time Tour de France winner, that could result in him being stripped of his titles.

Despite the allegations, none of Armstrong's premier sponsors, including Nike, Oakley, 24 Hour Fitness and Trek have abandoned him, according to USA Today. 

"Our relationship with Lance remains as strong as ever," Nike told the newspaper in a statement.

"As always, we believe in Lance," Oakley said of Armstrong in a statement.

Armstrong's battle with testicular cancer and incredible comeback has made him a hero to many. His story is so touching that some experts believe that practically nothing could change people's opinion of Armstrong.

"Lance has proven that his marketability is Teflon-coated," says Paul Swangard, managing director at the Warsaw Sports Marketing Center at the University of Oregon. "Most of his fans will look at this news with a degree of indifference, and sponsors shouldn't be too worried."

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