Dolby's new lifelike sound system will take the stage tonight in Hollywood with the premiere of Disney/Pixar's animated movie"Brave."
San Francisco-based Dolby Laboratories Inc. will introduce what it describes as a groundbreaking sound technology called Dolby Atmos at the newly re-branded Dolby Theatre (formerly the Kodak Theatre) at the Hollywood & Highland Center.
The 3,400-seat, 180,000-square-foot Dolby Theatre is home to the Academy Awards and the Cirque du Soleil show "Iris."
Atmos is being billed as a considerably more lifelike sensory experience than the conventional Dolby 5.1 and 7.1 sound systems.
"Dolby Atmos is our most revolutionary innovation in years, and the industry reaction has been overwhelming,'' said Ramzi Haidamus, executive vice president of sales and marketing for Dolby.
Dolby said 14 other theaters in the U.S. and Canada, including the AMC Burbank, the El Capitan Theatre in Hollywood and ArcLight Sherman Oaks, will offer "Brave" screenings in Atmos.