Adidas and eccentric Beverly Hills designer Jeremy Scott are under fire for a new shoe design that critics say calls up painful images of slavery.
The shoes come with a set of plastic shackles, and a tag line on Adidas' Facebook page strikes a playful tone: "Got a sneaker game so hot you lock your kicks to your ankles?"
But others aren't laughing and have taken to social media to lament the design, due out in August.
"Our ancestors fought blood, sweat and tears just so fools can turn pain into an accessory?" went one post on the sneaker giant's Facebook page. Another urged: "these should be taken off the market."
And on Twitter: "any designer that's nostalgic for slavery will Never have my support."
Efforts to reach Scott were unsuccessful. But an Adidas representative defended the design in a statement to the Los Angeles Times: "The design ... is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery."