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Disney California Adventure: How we got here and what's next

June 18, 2012|By Brady MacDonald
  • Paradise Pier at Disney California Adventure
Paradise Pier at Disney California Adventure (Disney )

After more than a decade in existence and $1.1 billion in renovations, Disney California Adventure still probably needs another billion dollars in improvements before it can be worthy of the Disney name.

RELATED: Disney park braces for 'carmageddon' as Cars Land opens

As the hoopla surrounding the grand reopening of the Anaheim theme park dies down, I thought it would be a good time to take a look back at what DCA was, has become and could be.

REVIEWS: Cars Land | Radiator Springs Racers | Mater's Junkyard Jamboree | Luigi's Flying Tires |Buena Vista Street

The story of DCA actually starts way back in 1991 when Disney announced plans to build the $3-billion Westcot in the old Disneyland parking lot. For myriad reasons, the West Coast version of Disney World's Epcot was eventually canceled and new plans were unveiled for an edgy and hip 55-acre theme park celebrating California pop culture.

PHOTOS: Buena Vista Street | Cars Land | Radiator Springs Racers | Mater's Junkyard Jamboree | Luigi's Flying Tires | Cars Land origins

Located a football field away from Disneyland, the $1.1-billion Disney California Adventure opened in 2001 to dismal reviews and low attendance thanks to an absence of Disney characters, on-the-cheap carnival rides and bad word of mouth from early visitors who complained about the laughable theme, bad puns and lack of children's attractions.

By the end of the first year, high-profile, high-end restaurants by Wolfgang Puck and Robert Mondavi pulled out of the park, operating schedules were scaled way back and Disney officials scrambled to come up with a way to put lipstick on a pig.

The problems were endless and all self-inflicted. The nighttime "Luminaria" pyrotechnic water show spewed a constant and heavy plume of smoke on the crowds lining a man-made lagoon. The poorly conceived and ill-received Eureka parade featured stilt-walking Chinese food takeout boxes perched on chopstick legs. And among the meager 23 attractions on the park map were a bread-baking demonstration and a tortilla-making exhibit.

The Paradise Pier area of the park was the worst offender, leading some to dubiously dub the park "Six Flags California Adventure." The land with the seaside amusement park theme included a wave swing inside a giant unpeeling orange, a sunglass shop inside a towering dinosaur and a McDonalds restaurant inside a hamburger-shaped spaceship.

DCA was a stinker and everybody knew it -- except Disney, which threw good money after bad at the park. The addition of a bug's land kiddie area, Tower of Terror drop ride and Monsters Inc. dark ride failed to significantly goose interest, improve attendance or fix the park's faulty conceit.

Finally in 2007, Disney admitted defeat and conceded the obvious: DCA was broken and in serious need of repair to the tune of $1.1 billion. Over the next five years the company dutifully set about correcting the mistake.

Stripping off the pun-filled pop culture veneer, the reimagined park would offer a more historic take on California with a back story that focused on Walt Disney's 1923 arrival in Los Angeles.

During the five-year renovation, Disney California Adventure re-themed several attractions (Silly Symphony Swings and  Goofy's Sky School) and added a pair of classic dark rides (Toy Story Midway Mania and Little Mermaid: Ariel's Undersea Adventure), wildly popular nighttime entertainment ("World of Color" and ElecTRONica) and two new lands (Cars Land and Buena Vista Street).

RELATED: Looking into the crystal ball at DCA's future

Which brings us up to today and what lies ahead for DCA.

With about 35 rides and shows, Disney California Adventure still only has about half as many attractions as Disneyland.

Of the park's eight themed lands, it's a fairly safe bet that Disney won't be making many changes to Cars Land, Buena Vista Street or Paradise Pier anytime soon now that the $1.1-billion renovation is complete. That leaves five lands and about two-thirds of DCA still in need of attention from Walt Disney Imagineering, the creative arm of the company that has crafted a comprehensive vision for the entire park going forward.

If Westcot was set to cost $3 billion and Disney spent $1 billion on its first attempt at DCA and another $1 billion on the renovation, it stands to reason it will take yet another $1 billion to get the park up to the company's gold standard. I suspect the next phase of upgrades to DCA will be announced in more typical but robust $100 million to $200 million annual increments rather than in a single billion dollar chunk.

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