Square has add new features to both of its mobile payment apps, allowing merchants to offer customers loyalty benefits through its service.
The San Francisco start-up announced the update to its Square Register and Pay with Square apps Tuesday.
Among the new features are tools letting merchants offer first-visit specials as well as punch cards that can be customized. On the other side of the transaction, customers can now also collect loyalty cards from merchants they frequent and track rewards.
"Square allows business owners to create loyalty programs that will both attract new customers and give existing customers the incentive to return," the company said in a statement.
Square has also given merchants the ability to customize discounts by percentages or dollars, in-app access to real-time trends and an inventory library to allow merchants to sort their items.