John Nagowski, president of CBS Television Distribution, which syndicates hits such as "Judge Judy," "Jeopardy!" and "Wheel of Fortune," conceded that Hall will be re-entering a teeming marketplace. But he added: "No one's doing anything like what we did before" with Hall's show. "The advertiser wants 25 to 54. He's dead-on."
"It's risky, but we're going back to the guy who had the healthiest demos in late-night TV," said Sean Compton, president of programming and entertainment for Tribune Broadcasting. "This is the only guy who ever gave Johnny Carson a run for his money."