British luxury department store Harvey Nichols is courting controversy with an ad campaign depicting models peeing in excitement over its summer sale.
One ad features a blond woman sporting orange pants with a wet spot in the crotch, while another shows a male model with a similarly suspicious patch on his gray suit.
The tag line: "The Harvey Nichols sale: Try to contain your excitement."
The ads predictably set off a ruckus online, with comments on Twitter ranging from "Ugh" to "Totally Gross!" to "Apparently people think this is offensive. I think it's hilarious."
Harvey Nichols spokeswoman Julia Bowe told the Telegraph the inspiration for the ad campaign came from the 1990 chick flick "Pretty Woman." In the movie, Julia Roberts, playing a hooker with a heart of gold, at one point exclaims, "I'm so excited I could pee my pants!"