Early fan interest in Sony’s “The Amazing Spider-Man” looks to be just that — amazing.
Audience surveys circulating around Hollywood this week show that the web-slinger reboot is generating a level of excitement reserved for only a handful of the summer’s biggest hits. Even though “The Amazing Spider-Man,” which overhauls the creative team behind the first three movies, doesn’t open until July 3, potential ticket buyers — even young women — already are more interested in the superhero story than they are in “Brave,” which will premiere this weekend to as much as $65 million.
One rival marketing executive estimated that given the tracking numbers, “The Amazing Spider-Man” could sell more than $150 million in its first six days of release, a time period that includes the Fourth of July holiday. Sony declined comment.
Data from one polling company showed that Sony’s film is sparking very strong “definite interest” and “first choice” responses from every demographic group except older women. Tellingly, “The Amazing Spider-Man” has more support among all men and younger women than both “Brave” and “Abraham Lincoln: Vampire Hunter,” which also open this weekend.