WASHINGTON -- Americans for Prosperity, the prominent 501(c)(4) nonprofit that has funded a series of attack ads on President Obama’s policies since last fall, announced a new $5.5-million campaign Wednesday aimed at several battleground states.
The ad, titled “Doing Fine,” seeks to capitalize on Obama’s recent remark that “the private sector’s doing fine,” which the president has since clarified. The ad will air for 10 days in Colorado, Florida, Nevada, North Carolina, Ohio and, in a new addition to Prosperity’s advertising targets, Pennsylvania. Each will be a crucial flashpoint for Mitt Romney and Obama’s respective campaigns come November.
Tim Phillips, president of AFP, said the addition of Pennsylvania wasn’t motivated by polling or political evaluations, but because it’s “really taking a beating, especially on the manufacturing side.” Pennsylvania’s current unemployment rate of 7.5% is lower than the national average of 8.2%.
With the $5.5-million ad buy, AFP has now spent $20 million since first attacking Obama with an ad focusing on Solyndra last fall. Phillips expects that amount to reach approximately $100 million by the time the election’s through, up from roughly $51 million in 2011 and $40 million in 2010.