McDonald’s rules the fast food roost when it comes to revenue. But when customer satisfaction is at stake, the burger behemoth comes in dead last, according to a new survey.
The American Consumer Satisfaction Index ranks pizza chain Papa John’s first with an 83% rating, compared to an industry average of 80%. Subway and Little Caesar were next with 82% scores.
McDonald’s, with a 73% grade, sat at the bottom with its ledger full of sales but not as much customer satisfaction. The chain was outranked by the likes of Wendy’s, Pizza Hut, Domino’s, Taco Bell and Starbucks.
Customers were also disappointed in Burger King and KFC, giving both chains a 75% score.
This fall, consumer research firm Market Force Information reached a similar conclusion. Customers at Five Guys, Panera and Chipotle were delighted with their meals; McDonald’s and Burger King barely made the top 15.