That McDonald’s burger from your neighborhood drive-thru is never quite as luscious-looking as its juicy, dripping, not-quite-doppelganger in advertisements.
Now customers can see why in a new behind-the-scenes video produced by the fast-food giant.
Hope Bagozzi, director of marketing for McDonald’s Canada, walks viewers through the studio magic used over several hours to plump and primp a Golden Arches burger to its mouthwatering max.
First, Bagozzi picks up a Quarter Pounder with cheese -- likely made within 60 seconds -- from a street-side McDonald’s for comparison. The “steam effect” from the box “makes the bun contract a bit,” she said.
Then Bagozzi heads to the Watt International photo studio, where the same ingredients are being used to carefully craft a similar burger from scratch.