Losing your company $2 billion apparently causes investors to respect you less, according to a recent survey conducted by Barron's.
After an investment group within JPMorgan was found to have lost $2 billion in trading, the bank's listing on Barron's annual survey dropped to 49th this year from 14th last year. After the loss, JPMorgan's chief executive apologized for the risky trading before a congressional committee.
Apple again took the top spot, even after its leadership changed when Steve Jobs died last fall. The company is now headed by Tim Cook.
Investors in the survey were asked to make four selections when rating companies -- "highly respect, respect, respect somewhat, or don't respect." Investors ranked companies based on management, business strategy, ethical business strategies and competitive edge, among other factors.