The top tourism official for California is also leading the nation's first coordinated media campaign to promote tourism to the U.S.
Caroline Beteta, president and chief executive of Visit California, the nonprofit group dedicated to marketing the Golden State, was named interim chief executive of Brand USA, a $150-million media campaign to promote the U.S. to travelers worldwide.
Beteta replaces the previous chief executive, Jim Evans, who stepped down Friday. She will also continue to retain her Visit California posts.
The Brand USA board of directors, a panel appointed by the U.S. commerce secretary that includes the heads of state tourism panels and hotel company executives, among others, elected Beteta to the CEO post and chair elect, effective Oct. 1.