Amazon will launch the sequel to its Kindle Fire in late July, according to a new report.
The next Kindle Fire is expected to be announced sometime this summer, and Amazon could be eying July 31 as the date to launch the device, according to CNET, which cites "a credible source."
That kind of launch would position the Kindle Fire 2 as an alternative to other e-readers and the iPad during back-to-school shopping, the report notes.
CNET also says the 7-inch-screen Fire will get some hardware upgrades, including a physical volume control and a back-facing camera.
The outlet also says "additional sources" say Amazon plans to handle the Fire with an Apple-like strategy, continually improving the device's hardware and software while maintaining a fixed price point -- it currently goes for $199.