The number of advertisers who have at least temporarily cut ties with Rush Limbaugh grew to seven on Sunday in the aftermath of the conservative radio host's self-described "insulting word choices" about a female law student.
ProFlowers, an online florist, is one of the latest companies to announce it would halt advertising on Limbaugh's show.
"Mr. Limbaugh’s recent comments went beyond political discourse to a personal attack and do not reflect our values as a company. As such, ProFlowers has suspended advertising on the Rush Limbaugh radio program," it announced on its Facebook page.
ProFlowers, like other Limbaugh sponsors, faced pressure from women's groups to end its relationship with his show after Limbaugh branded Georgetown University law student Sandra Fluke, 30, a "slut" and "prostitute," equating Fluke’s advocacy of expanded coverage for contraceptives with her wanting to be "paid to have sex." Fluke has been a vocal supporter of a new Obama administration rule that mandates greatly expanded access to contraceptives through health insurance plans.
One activist group, UltraViolet, said 91,000 people had signed its petition urging ProFlowers to suspend advertising on Limbaugh's show.
"UltraViolet members are glad that ProFlowers decided to suspend their advertising from the Rush Limbaugh show. … Our members hope that ProFlowers will do the right thing and not only suspend their advertising but pull it permanently," it said in a statement.