An American Express welcome sign. (Chris Gardner / Associated…)
American Express cardholders who use Twitter can now tweet their way to discounts.
The company said that U.S. cardholders can sync up their AmEx cards to Twitter to receive paperless, exclusive coupons to participating retailers such as Best Buy and Zappos by tweeting "special offer" hashtags. When the Twittering cardholder goes shopping at that merchant, the discount is credited to the linked-up account in a few days.
"American Express is turning Twitter content into commerce by connecting cardmembers to merchants and delivering real world value to both," Ed Gilligan, American Express' vice chairman, said in a statement.
At launch, participating merchants include 1-800-Flowers.com, Best Buy, the Cheesecake Factory, Dell, H&M, McDonald's, TicketMaster and Virgin America. Cards can by linked to Twitter at sync.americanexpress.com/twitter.
Deals can be found under the favorites tab on the American Express Twitter page. Virgin America, for example, is offering 10% back on a main cabin plane ticket by tweeting #AmexVirginAmer, while cheap-chic retailer H&M is giving $10 back on the next purchase of $50 or more by tweeting #AmexHM.
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