Starbucks Corp.says it plans to sell a single-cup coffee machine for consumers to brew coffee and espresso at home, entering a market long dominated by Keurig Inc.
The Seattle-based coffee chain says it will start selling the Verismo machines this fall. It has not yet released pricing for the Verismo.
Starbucks first entered the single-serve coffee market with its Via Ready Brew instant coffee in 2009, and it launched its K-cup packs for Keurig single-cup machines in November.
The new machines will make espresso drinks as well as brewed coffee.
Starbucks Chief Executive Howard Schultz has said in the past that the company's packaged-goods business could one day rival its retail business.