Matt Ortega's Etch-A-Sketch Romney site is one of the many responses… (Matt Ortega / www.etchasketchromney.com )
Reporting from Washington —
Mitt Romney's victory lap the day after the Illinois Republican primary has been erased by an Etch-A-Sketch, leaving the candidate to deal with a new wave of online mockery aimed at Romney’s perceived tendency to adjust his views.
On Tuesday night, Romney won a convincing percentage of the Illinois electorate, giving momentum to his campaign's claim that he is the inevitable nominee. On Wednesday morning, he landed the endorsement of former Florida Gov. Jeb Bush.
But Romney campaign aide Eric Fehrnstrom, speaking on CNN's "Starting Point with Soledad O'Brien," obliterated the positive vibes with his response to a question on whether the campaign was worried that some of its more conservative positions would alienate moderate voters in the general election.
"Well, I think you hit a reset button for the fall campaign," Fehrnstrom said. "Everything changes. It's almost like an Etch-A-Sketch. You can kind of shake it up and we start all over again."
And now, everyone from Rick Santorum and Newt Gingrich to the Democratic National Committee is hopping on the Etch-A-Sketch reference.
And at a campaign stop in Harvey, La., Santorum was quick to reference the comments.
“Well, that should be comfortable to all of you who are voting in this primary, that whoever you’re going to vote for is going to be a completely new candidate, remove all trace of any kind of marks and be able to draw a new picture, making pictures similar to when he ran Massachusetts, not as a conservative,” Santorum said to an audience at Superior Energy Services.
Gingrich took to Twitter as well, telling his followers that "Etch a Sketch is a great toy but a losing strategy. We need a nominee w/ bold conservative solutions."
The DNC also released the following video early in the afternoon in response to Fehrnstrom's comments, titled "Some Things You Can't Shake Off."
And that quick roundup doesn't account for the countless tweets, Facebook posts and water cooler jokes floating around in response to Fehrnstrom, which if Wednesday's uproar is any indication, won't be easily shaken off.