Kroger Co., the nation’s largest supermarket retailer, on Thursday joined the growing list of companies that have dropped the beef product widely referred to as pink slime from their fresh meat cases.
Both Kroger and the Stop & Shop chain said they would no longer sell fresh meat containing the product, known by the industry as lean finely textured beef. On Wednesday, supermarket chains Safeway, Supervalu and Food Lion said they would stop selling fresh meat containing the product because of widespread consumer concerns in the wake of media reports. Kroger operates the Ralphs and Food 4 Less chains in Southern California.
“Kroger listens to our customers carefully to provide the high quality products they want at the great prices they deserve,” the company said in a statement.
“Our customers have expressed their concerns that the use of lean finely textured beef — while fully approved by the USDA for safety and quality — is something they do not want in their ground beef. We highly value customer feedback, and the recent flood of news stories has diminished their confidence in the product. As a result, Kroger will no longer purchase ground beef containing lean finely textured beef,” it said.