It’s fashion versus fashion as luxury label Gucci faced off in court against Los Angeles clothier Guess? Inc. over a multimillion dollar trademark lawsuit.
In the opening day of trial Wednesday in Manhattan, Gucci accused Guess of purposely copycatting its designs in a "complicated scheme" to knock off the Italian fashion company's most iconic trademarks, according to Bloomberg.
The saga began three years ago when Gucci filed suit against Guess alleging the California company tried to "Gucci-ize" its products by crafting logos that closely imitated Gucci trademarks, including mimicking the iconic interlocking G pattern that has appeared on numerous Gucci items over the years.
The lawsuit also covered Gucci's green and red striped design and its square G logo. Gucci alleged that Guess' designs so closely resembled its own trademarks as to cause confusion among shoppers.