Toyota Motor Corp.has been saying it has a hit with its new Prius c five-door hatchback, which is the smallest hybrid in the Prius family, and now there’s some independent analysis that shows this is one of the hottest small cars to hit the market in many years.
In its first three days on the market earlier this month, Toyota sold more than 1,200 of the subcompact hybrid. It starts at $18,950, but a mid-grade version has a sticker price of $21,635.
To put the 1,200 sales in perspective, Edmunds.com auto analyst Jessica Caldwell pointed out that many cars – including the similarly small, but non-hybrid, Smart fortwo and even Toyota’s Scion XD didn’t sell even 1,000 units last month.
Caldwell said the "c" has the opportunity to make a dent in the subcompact market, which includes well reviewed vehicles such as the Honda Fit, Ford Fiesta and Hyundai Accent.