Toyota Motor Corp. has been saying it has a hit with its new Prius c five-door hatchback, the smallest hybrid in the Prius family, and now there's independent analysis that shows it is one of the hottest small cars to hit the market in many years.
In its first three days on the market this month, Toyota sold more than 1,200 of the subcompact hybrid. It starts at $18,950, but a mid-grade version has a sticker price of $21,635.
To put the 1,200 sales in perspective, Edmunds.com auto analyst Jessica Caldwell pointed out that many cars, including the similarly small but non-hybrid Smart Fortwo and even Toyota's Scion XD, didn't sell even 1,000 units last month.
Caldwell said the Prius c has the opportunity to make a dent in the subcompact market, which includes well reviewed vehicles such as the Honda Fit, Ford Fiesta and Hyundai Accent.