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Liberman to retire from Los Angeles tourism board

May 01, 2012|By Hugo Martin

Mark Liberman, the president and chief executive officer of the Los Angeles Tourism and Convention Board, announced Tuesday that he plans to retire after nine years with the agency.

Liberman, 65, has headed the tourism board since June 2003. Before that, he worked for United Air Lines for more than 34 years, most recently as vice president for the western region of North America.

Liberman is expected to stay on through the end of the year or until the 35-member board of directors appoints a replacement.

In a statement, he said he plans to retire to spend more time with his wife, Karen, and increase his volunteer work with the Alzheimer's Association.

During his tenure, he helped establish a tourism marketing district that raises $10 million to $11 million annually from levies on hotel guests to promote Los Angeles as a global destination.

Los Angeles had a record number of overnight visitors last year: nearly 27 million, an increase of 4.2% from 2010. Overall tourism spending last year reached a record as well: $15.2 billion.

"Mark has done an excellent job preparing the Los Angeles Tourism and Convention Board for the next phase of success, and the board truly appreciates and thanks him for his efforts,'' Tom Mullen, chairman of the board, said in a statement.

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