The Obama campaign Tuesday launches a tough new hit on Mitt Romney's record on jobs and his personal wealth, raising for the first time in paid advertising the fact that the Republican had assets in a Swiss bank account.
The ad buy, which a campaign aide called "significant," is at the same time an offensive maneuver meant to try and shape how the public views the now-presumptive GOP presidential nominee and a defensive one, reacting to another multimillion-dollar television campaign from a leading outside group.
The Obama 30-second ad opens by branding a spot from Americans for Prosperity critical of the administration's energy initiatives as "over the top," "erroneous" and "out of context." The conservative-backed group had claimed that billions of dollars in stimulus funds actually created jobs overseas.
"President Obama’s clean energy initiatives have helped create jobs for projects across America, not overseas," the Obama ad charges back. "What about Mitt Romney? As a corporate CEO, he shipped American jobs to places like Mexico and China. As governor, he outsourced state jobs to a call center in India. He’s still pushing tax breaks for companies that ship jobs overseas."