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Richard Branson appears on ice

May 06, 2012|By Hugo Martin
  • The image of airline founder Richard Branson's face is molded into ice cubes for drinks served to Virgin Atlantic upper-class passengers.
The image of airline founder Richard Branson's face is molded into… (Virgin Atlantic )

To celebrate the launch last month of Virgin Atlantic’s newly redesigned upper-class section, the British-based airline is giving passengers some extended face time with Richard Branson, the carrier’s billionaire founder.

Upper-class passengers can order drinks chilled by ice cubes shaped to look like Branson’s head and face. Four designers hired by the airline spent six weeks creating the mold for the Branson cubes.

Branson founded the Virgin Group, a conglomerate that owns interests in Virgin Atlantic and San Francisco-based Virgin America airlines, among other businesses. In the past, Branson has personally appeared for many  launches of new markets served by the airlines.

For the Virgin Atlantic redesign, Branson instead appeared in the shape of an ice cube.

“While Richard would love to be able to sit and enjoy a drink with all of our passengers, his schedule means that it simply isn’t possible, said Steve Ridgway, chief executive of Virgin Atlantic. “Now he is able to join our guests in spirit.”

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