Media companies try to go where the audience is, and that's what Disney's ABC News division and Univision are doing with a deal to create an English-language cable channel for U.S. Latinos.
The channel is slated to be up and running by early next year, and the media companies say it will be "a 24/7 news, information and lifestyle network primarily in English that will serve the youngest and fastest-growing demographic in the country."
It's no surprise the media heavyweights would target this crowd. According to Nielsen, the buying power of Latinos was estimated at $1 trillion in 2010 and will grow to $1.5 trillion by 2015.
Those are the kind of number that get advertisers salivating.
I certainly understand why ABC and Univision would want to launch something like this, and I suspect it will be very successful. My concern is the continuing fragmentation of society.