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McManus: Lies, damned lies and political advertising

Who pays for those political attack ads? Who knows?

May 13, 2012|Doyle McManus
  • Americans for Prosperity President Tim Phillips, pictured in 2010, says: “We’re going to spend tens of millions in this period, when the campaign and the party committees aren’t fully ready to take over.” The nonprofit is one of several independent groups running ads against President Obama.
Americans for Prosperity President Tim Phillips, pictured in 2010, says:… (Mark Welsh, Arlington Heights…)

The television commercial is designed to spark outrage. "Billions of taxpayer dollars spent on green energy went to jobs in foreign countries," it intones. "The Obama administration admitted the truth — that $2.3 billion of tax credits went overseas, while millions of Americans can't find a job…. American taxpayers are paying to send their own jobs to foreign countries."

But the widely broadcast anti-Obama ad, paid for by a conservative group called Americans for Prosperity, is highly misleading — a slick pastiche of untruths, half-truths and exaggerations. And it's a prime example of what's gone wrong with political advertising.

Who put up the $6.1 million to air the Americans for Prosperity commercial? None of your business.

COMMENTARY AND ANALYSIS: Presidential Election 2012

That's the problem with the independent committees gearing up to flood the airwaves with "issue ads." Because their backers get to remain largely anonymous, they don't seem to feel much duty to stick to the truth.

Take the green energy commercial from Americans for Prosperity. Like most political advertising, it looks and sounds authoritative. It even quotes newspaper stories to make its case.

But did $2.3 billion of tax credits go overseas? No; the $2.3-billion figure is the total size of the Energy Department's tax credit program. About half of that money went to foreign companies or their U.S. subsidiaries, but all of it was allocated for projects to create American jobs. One of the biggest grants, for example, went to a German company — Volkswagen. But it was for a plant to build clean vehicles in Chattanooga, Tenn.

Here's another claim from the commercial: "$1.2 billion to a solar company that's building a plant in Mexico." The words are technically accurate but once again misleading. That $1.2 billion — and it was in loan guarantees, not grants — went to a company called SunPower to help build a solar facility in California. The same company also built a plant in Mexico, but that was an entirely separate project, not financed by the U.S. taxpayer.

It's true that some federal money went overseas to buy parts for wind turbines and high-efficiency bulbs for traffic lights (when U.S. manufacturers couldn't meet the demand fast enough, the government says). But that's not what the commercial says.

There are plenty of legitimate criticisms that can be aimed at the Obama administration's green energy programs. I've made some of them myself. But doesn't it tell you something that Republicans in Congress, led by the normally ferocious Rep. Darrell Issa (R-Vista), looked at the charges that taxpayer dollars were going overseas and never even held a hearing to air the complaints? They knew the flimsy accusation couldn't withstand scrutiny.

That constraint doesn't apply to Americans for Prosperity, though. It doesn't have to answer to voters or run for reelection; its constituents are the unnamed donors that paid for the ad.

Americans for Prosperity has declared itself a tax-exempt "social welfare organization" under the Internal Revenue code, which means its official purpose is to educate the public about civic issues. The group carefully skirts the line by not advocating explicitly for a candidate as it chastises Obama. Because of that, it can call itself a social welfare organization and get away with not divulging its donors.

Some of the group's backers are known. Charles and David Koch, the billionaire owners of Wichita, Kan.-based Koch Industries, were among its founders. It has four directors, including James C. Miller III, a former aide to President Reagan; and Art Pope, a former North Carolina state legislator. But they choose not to say who put up the $151 million that AFP plans to spend during the 2012 election cycle, not all of it on political advertising.

I sent messages to the Koch brothers and all four directors last week asking if they were willing to disclose their contributions. The only reply came from a Koch Industries spokeswoman, who confirmed that David Koch and his company support AFP but offered no details.

To its credit, though, the organization's staff responded energetically — and vigorously defended every allegation in their advertising.

If money goes to Volkswagen or any other foreign company, they said, some of it probably ends up overseas, in the form of profits or managements costs. "We feel very comfortable with our message," said Tim Phillips, AFP's president.

Not surprisingly, he disagreed with my contention that his donors' anonymity made it easier for the organization to play fast and loose with the facts. "The more incendiary and wild an ad is, the less credible," he said. "We didn't call President Obama a bad man."

And he said identifying his donors by name would "definitely have a chilling effect" on their freedom of speech, because they'd instantly become targets of anger from the left.

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