What's the first thing passengers do when they land? Turn on their cellphones and make a call.
Soon, passengers on some Virgin Atlantic flights won't have to wait for the plane to land.
The British airline announced plans this week plans to allow passengers by the end of the year to make calls, send and receive text messages and emails, and get Web access on their cellphones on certain flights.
Virgin Atlantic is not the first airline to offer cellphone service. Emirate Airlines and Malaysia Airlines, among other foreign carriers, have been offering the service for years.
And Virgin Atlantic has already announced several limits.
Initially, the service on Virgin Atlantic will be available only for customers with 02 and Vodafone service, both British-based service providers. The airline said the system will limit connectivity to six users at any one time.