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'Death of a Salesman' revival to turn a profit

May 17, 2012|By David Ng
  • Linda Emond, Philip Seymour Hoffman, Andrew Garfield and Finn Wittrock in "Death of a Salesman" at the Barrymore Theatre in New York.
Linda Emond, Philip Seymour Hoffman, Andrew Garfield and Finn Wittrock… (Brigitte Lacombe )

The Broadway revival of Arthur Miller's "Death of a Salesman," starring Philip Seymour Hoffman and Andrew Garfield, has been a box-office hit, playing to near-capacity audiences since beginning performances at New York's Ethel Barrymore Theatre in February.

So it should come as little surprise that the production will turn a profit. The show's producers — which include such powerhouses as Scott Rudin, Stuart Thompson and Jon B. Platt — announced Wednesday that "Salesman" will recoup its initial $3.1-million investment.

The revival, directed by Mike Nichols, has received seven Tony Award nominations, including nods for Hoffman, Garfield and actress Linda Emond.

Star power has no doubt played an important role in the production's box-office success. So have the critics, who have given the revival mostly positive reviews. The show has also benefited from premium ticket pricing, an increasingly common practice on Broadway, in which shows charge higher prices for highly desirable seats and for certain days of the week.

The limited-run revival of "Salesman" is scheduled to close on June 2.

"Salesman" was first performed on Broadway in 1949 and was directed by Elia Kazan, who would eventually have a falling out with Miller during the McCarthy era.

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