Successful, micro-targeted neighborhood music festivals have been proliferating — including Make Music Pasadena, the Eagle Rock Music Festival, Venice's Abbott Kinney Music Festival and Echo Park's Culture Collide — and now we can now add "The Nice Stretch of West Hollywood That's West of Fairfax Avenue but East of the Sunset Strip Festival."
Sunday's festival is actually called the Hudson Block Party, and for a second year the classy-casual bar and restaurant that throws it has booked an unexpectedly buzzy bill of local and national acts, including White Rabbits, LP and Haim.
"Last year, we thought it would be busy, but there were lines all the way down to Fairfax," said Beau Laughlin, a co-owner of the Hudson and the festival's booker. "We had 4,000 people last year, and we expect this year to double that."
The market for low-maintenance block parties is bullish all over town, apparently. The Hudson, which opened in 2009, serves a menu of steak frites, cioppino and artisanal cocktails to a blazer-bedecked movie and media-biz crowd. Not the first place you'd look for a rock show.