Beverly Hills-based RealD Inc. is further expanding its presence in China.
The 3-D equipment supplier said Wednesday it had a signed a deal to install 100 3-D screens for the Bona Film Group's theater circuit in China. Bona, a leading film distributor in China, plans to install RealD 3-D systems at each of the company's 11 theater locations.
"3-D technology gives moviegoers a more immersive visual experience, which takes the movie business to a new level,'' said Don Yu, chairman and CEO of Bona Film Group. "Bona strives for the highest industry standard, both in movie production and exhibition, which is why we selected RealD to equip all of our locations."
RealD already is supplying its 3-D technology to 650 cinema screens in China with commitments to add 1,400 more. Founded in 2003, RealD has grown into the world's largest licensor of 3-D cinema technology with approximately 20,200 screens in 68 countries.