Google is looking to load more cash into its shopping cart.
It's changing its free product search service into a paid one in a bid to generate more revenue from its search engine business.
That means starting this fall, consumers in the United States who click on Google Shopping will get search results for products such as running shoes or handbags that are influenced by how much retailers pay. In the past, product search results were mainly based on relevance or price, and retailers got free access to shoppers.
It's a big shift for Google, which in the past had resisted using paid instead of "organic" listings.
"It’s the first time Google will decommission a search product that previously listed companies for free. The company says the change will improve the searcher experience, but it will also likely raise new worries that Google may further cut free listings elsewhere," Danny Sullivan, editor of SearchEngineLand.com, wrote Thursday.